What is subscription cancellation tracking in WooCommerce

Tracking when customers cancel their subscriptions helps you understand churn and improve your offerings.

For example, if a user with a monthly plan ends their subscription, you can log this event and follow up with a retention campaign.

Why use Operational for tracking cancellations

Operational is an open-source event tracking tool that makes logging events easy.

It offers a simple SDK to send events and a dashboard to view them.

Setting up Operational

1. Go to app.operational.co and create an account.
2. In your dashboard, create a new project for your WooCommerce store.
3. Copy the API key from the project settings.
4. Install the Operational PHP SDK via Composer.

Code example

<?php
require 'vendor/autoload.php';
use Operational\Sdk;

$ops = new Sdk("API_KEY");

$payload = [
  "name" => "subscription cancelled",
  "avatar" => "❌",
  "content" => "Subscription ID 123 for John Smith has been cancelled"
];

$ops->events->ingest($payload);

This snippet sends an event when a customer cancels a subscription. It uses the Operational PHP SDK, sets the event name, avatar, and content with cancellation details.

Conclusion

Tracking cancellations in WooCommerce with Operational can save you time and provide clear insights on churn.

You can see all events in the dashboard and react quickly.

Learn more at https://operational.co

Try it in the playground: https://operational.co/playground