Track cart events in Node.js

Learn how to capture and analyze cart events in your Node.js application using Operational to improve conversion and user insights.

What is cart event tracking in Node.js?

Tracking cart events in your Node.js application helps you understand user behavior. For example, you can log when a user adds or removes items from their cart or starts checkout processes.

Using Operational for cart event tracking

Operational is an open source event tracking platform. It captures events from any tech product and stores them in a single place. You can use it to log cart actions and analyze them.

Operational in action

Setup Operational

  1. Go to https://app.operational.co and sign up.
  2. Create a new project or workspace.
  3. In the project settings, find your API key.
  4. Install the SDK by running npm install @operational.co/sdk.
  5. Initialize the SDK with your API key in your code.

Code examples

import Operational from "@operational.co/sdk";
const ops = new Operational("YOUR_API_KEY");

const payload = {
  name: "Cart Item Added",
  avatar: "🛒",
  content: "John Smith added product 1234 to cart"
};

await ops.events.ingest(payload);
// Remove item from cart
const removePayload = {
  name: "Cart Item Removed",
  avatar: "🗑️",
  content: "John Smith removed product 1234 from cart"
};

await ops.events.ingest(removePayload);
// Checkout started
const checkoutPayload = {
  name: "Checkout Started",
  avatar: "💳",
  content: "John Smith started checkout for order 5678"
};

await ops.events.ingest(checkoutPayload);

These examples show how to track add, remove, and checkout events using Operational’s SDK.

Conclusion

Tracking cart events with Operational lets you spot trends and optimize your sales flow. It saves time on setup and gives clear insights. Learn more at https://operational.co or try the playground at https://operational.co/playground.